Design im Kreativitätsdispositiv

If there is one desire within contemporary culture that transcends the boundaries of what is comprehensible, it would be the desire not to be creative. What was once the preserve of subcultural artistic circles has become a universally accepted cultural model—indeed, an imperative. 
Andreas Reckwitz examines how a “creativity apparatus” came to take shape over the course of the 20th century and what role design, as the paradigmatic “creative industry,” plays in this process.